PBA Partners with Arena Plus as Official Sports Entertainment Gateway
The Philippine Basketball Association (PBA), one of Asia’s most popular and respected professional basketball leagues, has signed a partnership deal with Arena Plus, a subsidiary of DigiPlus Interactive Corporation. This move makes Arena Plus the first-ever official sports entertainment gateway sponsor of the PBA.
At the contract signing ceremony held on Tuesday, PBA Commissioner Willie Marcial, PBA Marketing Director Jo Francisco, TGXI President Jasper Vicencio, and DigiPlus President Andy Tsui were present. During the event, Vicencio expressed his enthusiasm about the partnership, saying that ArenaPlus is a brand that would undoubtedly add hype, fun, and entertainment to PBA fans.
In response, Tsui thanked the PBA for the opportunity to exhibit their new brand, noting that the PBA’s support is an essential part of their success. As the holding company, Tsui reassured TGXI that their support would be everywhere.
ArenaPlus aims to level up the entertainment experience of PBA fans. As the official sports entertainment gateway sponsor of the PBA, it will offer exclusive content, such as highlights, interviews, and behind-the-scenes features. It will host games and contests, including virtual experiences allowing fans to meet and interact with their favorite PBA players.
The PBA has a massive following, and the partnership with ArenaPlus is expected to draw in more fans and create more opportunities for engagement. The partnership aims to bring together two brands that share a passion for basketball and a commitment to providing the best possible experience for fans. PBA fans can look forward to an exciting and interactive basketball season with this partnership.
